Research on the Management Psychology of Marketing Personnel in Chinese Pharmaceutical Industry: The Synergistic Mechanism between Occupational Stress and Organizational Incentive
DOI:
https://doi.org/10.18063/apm.v10i2.885Keywords:
Pharmaceutical industry, Marketing personnel, Occupational stress, Organizational motivation, Coordination mechanismAbstract
The purpose of this paper is to explore the current situation of occupational stress and the synergistic mechanism between occupational stress and organizational motivation of Chinese pharmaceutical market personnel. Through literature review and theoretical analysis, this paper reveals the multiple sources of occupational stress faced by marketing personnel in pharmaceutical industry, including market competition, performance assessment, policy and regulation changes, and analyzes the influence of these pressures on individual psychology and behavior. At the same time, this paper deeply discusses the mechanism of organizational incentives in relieving occupational pressure and improving work performance. It puts forward strategic suggestions on building an organizational incentive system based on occupational stress management, to provide theoretical support and practical guidance for the effective management of market personnel in China’s pharmaceutical industry.
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