Analyzing Consumer Perceptions of Alternative Proteins Cultured Meat and Edible Insects
Keywords:
Cultured meat, Edible insect, Alternative protein, Consumer awareness, Survey analysisAbstract
The issue of protein alternatives to traditional livestock proteins has been highlighted in view of food security and carbon neutrality policies. The purpose of this study was to assess consumer awareness regarding alternative proteins through a consumer perception survey. The aim was to contribute to the advancement of scientific understanding in the field of alternative proteins and to provide recommendations for appropriate policies and technical orientations. The survey was conducted on 500 adults over the age of 18 nationwide, centering on an online panel survey using a structured questionnaire. In this study, cultured meat and edible insect proteins were investigated among alternative proteins (cultured meat, edible insects, and plant-based proteins). Cultured meat was recognized by 64.6% and edible insects by 90.2%. Respondents were more inclined towards cultured meat over edible insects, with a preference for cultured meat due to resource conservation and environmental protection. Edible insects were favored for their economic value in ensuring food security. The sentiment that prioritizing the development of cultured meat over edible insect protein is essential found strong support in South Korea. The study’s findings confirmed a substantial awareness of alternative protein sources, with a notable emphasis on the significant demand for cultured meat technology.
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