New Strategies and Practices of Propaganda and Ideological Work in Colleges and Universities from the Perspective of New Media

Authors

    Hanyue Xiao, Xianpan Xie Shenzhen Polytechnic University, Shenzhen 518000, Guangdong, China Shenzhen Polytechnic University, Shenzhen 518000, Guangdong, China

DOI:

https://doi.org/10.18063/lne.v3i6.1122

Keywords:

New media, Universities, Propaganda and ideological work

Abstract

In the current era of new media, propaganda and ideological work in colleges and universities also presents a new opportunity for reform. This paper analyzes the new strategies of propaganda and ideological work in colleges and universities from the perspective of new media. First, it elaborates on the significance of propaganda and ideological work in colleges and universities and the difficulties faced in the process of propaganda and ideological work in colleges and universities in the new media era. Finally, in response to these problems, it proposes effective strategies. It aims to provide some valuable references for the reform of propaganda and ideological work in colleges and universities in the new media era and for promoting the all-round development of college students.

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Published

2025-07-26