Generation Mechanism of Health-related Video Coping Behaviors Among the Elderly Population in Beijing
DOI:
https://doi.org/10.18063/lne.v3i6.1165Keywords:
Health Communication, Elderly Population, WeChat ChannelsAbstract
With the accelerating global aging process, the health management needs of China's elderly population have become increasingly prominent. WeChat Channels, with its unique social attributes and short-video features, has emerged as a key platform for the elderly to access health information. However, there is a lack of systematic analysis of the coping behavior mechanisms of the elderly when engaging with health-related videos on this platform. Using snowball sampling, this research surveyed 125 elderly users in Beijing and found that content quality and outcome expectations positively influenced coping behaviors, while self-risk perception showed an overall positive effect but with concerns about false information negatively correlating with certain behaviors. The research expands theoretical applications and provides references for policy-making and platform optimization.
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