Effects of a Subscription Service on Cultural Consumption According to Experience in Arts and Cultural Education
Keywords:
Arts and cultural subscription service, Curation, Cultural consumption, Arts and cultural education, Cultural capitalAbstract
This study aims to determine whether the impact of arts and cultural subscription services on cultural consumption differs by the experience of arts and cultural education. Arts and cultural subscription services were divided into movies and music, and cultural consumption was divided along three dimensions: taste, cultural consumption, and cultural consumption diversity, confirming the different influences of arts and cultural education experiences. The analysis found that consumers’ tastes did not change even after using the subscription service, and the amount of cultural consumption did not increase when they had experienced cultural and arts education. There were differences in cultural consumption diversity by field, and in the case of movies, the consumption genre was expanded but music was reduced. The results of this study suggest that subscription services can alleviate inequality in cultural consumption.
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