A Study on Precision Agricultural Assistance for Small and Micro Livestock Enterprises in the Greater Bay Area in the New Marketing Environment: A Case Study of Xian Tang Gu Family Farm

Abstract

As the rural revitalization strategy is vigorously implemented, exploring precision agricultural assistance pathways for small and micro livestock enterprises in the Greater Bay Area becomes crucial in the emerging marketing landscape. This study examines the Xian Tang Gu Family Farm in Dianbai District, Maoming City, Guangdong Province, as a case study. Through on-site research and data analysis, it explores how rural-specific resources can facilitate precision agricultural assistance and enhance marketing strategies for small and micro livestock enterprises. The study finds that Xian Tang Gu Family Farm has achieved certain results in rural revitalization and poverty alleviation, but still faces problems such as single product sales channels, weak agricultural product brand power, and insufficient financing thinking and ability. In response to these problems, this study proposes counter suggestions such as broadening sales channels, strengthening brand construction and certification, introducing digital tools, and making full use of national inclusive financial policies, in order to provide references for other similar enterprises, and to promote small and micro livestock enterprises to better serve the rural revitalization strategy and achieve sustainable development of rural industries.