Research on the Development Strategy of Experiential Intangible Cultural Heritage in Macau under the Background of Cultural and Tourism Integration

Abstract

This study takes the intangible cultural heritage tourism of the Macao Special Administrative Region as the research object. Through literature integration and analysis combined with comparative research methods, it investigates the cultural and tourism development paths of intangible cultural heritage resources of performance, skills, and festivals in the Macao region. The research suggests that there are still some contradictions in the cultural and tourism development model of the Macao region. The technological empowerment is insufficient, the in-depth exploration of culture is inadequate, and there is a mutual dissolution between the improvement of participation and commercialization. Therefore, in the future, the Macao region should enhance the integrated development of cultural and tourism products, strengthen the independent design of intangible cultural heritage tourism products, and increase the extension of cultural value and the nesting of economic benefits. It is necessary to innovatively incorporate intangible cultural heritage inheritors into the product design chain, create city IPs, develop the night economy, and reflect the urban characteristics of cultural and tourism products. This research is helpful in providing certain references for cultural tourism in high-density cities.