Aitchelitz Band Tourism Development Proposal For Aitchelitz Band Council

Abstract

This proposal, developed in collaboration with the Aitchelitz Band council, explores tourism development initiatives aimed at enhancing revenue generation, promoting local culture, and improving workforce sustainability within the Aitchelitz First Nation. The primary target market for these initiatives will be BC residents due to the Band's remote location near Chilliwack. The project is anticipated to take between six to nine months to complete, focusing on expanding existing infrastructure and potentially involving 10-15 First Nations residents. Three alternatives were evaluated: Airbnb, featured handicrafts, and local cuisine. Each option was assessed based on cost, competitiveness, and resource availability. While Airbnb offers a unique living experience, its cost is moderate, and it faces competition from existing options in Chilliwack. Local cuisine, despite its potential to attract international visitors, presents higher costs and lacks uniqueness compared to Chilliwack's culinary scene. Featured handicrafts, drawing inspiration from the Aitchelitz Band's rich history, emerged as the most viable option due to its lowest estimated cost, strong uniqueness, and manageable resource requirements. The recommendation emphasizes the Band's full autonomy in the design, material sourcing, instruction, and marketing of these handicrafts. This approach ensures the preservation of cultural integrity while fostering economic growth through tourism.