Strategic Analysis on Promoting International Dissemination of Traditional Chinese Medicine (TCM) Culture via New Media Platforms

Abstract

In the era of globalization and digital transformation, traditional Chinese medicine (TCM) culture is encountering new prospects for international promotion. Thanks to their distinctive communication strengths, new media platforms provide strong support for TCM culture to reach global audiences. Nevertheless, analysis of how these platforms have promoted TCM internationally reveals several challenges, including homogenization of content, insufficient coordination among communication channels, as well as barriers to cross-cultural communication. To enhance the effectiveness of TCM's global dissemination, it is essential to develop a diverse content strategy, by way of integrating and optimizing communication channels, applying technological innovations for better outreach methods, and fostering international collaborative exchanges. These endeavors will not only expand TCM's global influence but also support its preservation and development on an international scale.