Research on the Application of Visual Communication Design in Brand Communication

Abstract

With the development of the economy and the intensification of market competition, brand communication has become an important means for enterprises to improve brand awareness and influence. Visual communication design, as an important component of brand communication, plays a crucial role in shaping brand image, enhancing brand awareness and reputation. This article aims to provide theoretical support and practical guidance for brand communication in China by studying the application of visual communication design in brand communication.