The Significance and Effect Analysis of Color Application in Visual Communication Design

Abstract

Color is an important element in visual communication design, which candirectly affect the visual and communication effects of the design. Thisarticle analyzes the significance and effectiveness of color application invisual communication design from two aspects. Explored the importanceof color in visual communication design, including its ability to conveyemotions, highlight themes, and enhance visual impact. Analyzed thespecific effects of color application in visual communication design,including color harmony, contrast, and emphasis. Through two practicalcases, the specific application and effects of color in visual communicationdesign were elaborated in detail.