A Study on the Evolution of Commentating Styles for Major Sports Events in the Context of Media Convergence

Abstract

Against the backdrop of rapid development in media technology and diversified communication channels, the dissemination methods of sports events have undergone profound changes. In response to this, commentating styles must also be actively adjusted to better fit the new communication environment. Aiming to effectively reveal the laws of change in commentating styles, this paper is based on the context of media convergence, focuses on the impact of media convergence on sports event commentaries, analyzes the evolution of commentating styles for major sports events from three aspects: commentary content, commentating form, and commentating style, and then proposes effective countermeasures for the evolution of commentating styles, including reshaping the role positioning of commentators, strengthening content review, and enhancing professional training. These measures aim to promote the healthy development of commentating styles and provide strong support for sports journalism communication.